The gender strategic policy of PAC Multimedia is to be a creative base where the energy of the young women and the female population in whole will focus on how to become moving force and how to create and develop new standards in their everyday living. Through raising consciousness on gender issues through education, informing, promotion and production, we are bringing a safe space for young women with new ideas, that want to promote differences and acknowledge real problems in Macedonian everyday life, as: trafficking, home violence, gender stereotypes etc. PAC Multimedia strategies are focused on supporting women’s empowerment and contributing toward women’s ability to formulate and advocate their own visions for the society – including interpretations and changes to cultural and gender norms.
At the Second International Conference of Socialist Women held in Copenhagen in 1910 it was accepted at Klara Zetkin’s suggestion to celebrate March 8th as a Day of International Solidarity of Proletarian Women . Its inauguration can be seen in the context of the various reformist ideas and movements in the beginning of the 20th century.

However, in modern terms -emancipation, political and economic equality, democracy and property, the transformation of human nature into social roles seem more artificial reality than social reality, outlining the manipulative intentions behind the Day.